July 1, 2020
Vice President and Senior General Manager of Sony's Digital Imaging Group, Kenji Tanaka, told Digital Photography Review that
Kenji indicated that while supply chains and consumer demand have been affected by COVID-19, he still sees long term growth for Sony in the digital camera market. Demand for their premium Sony a7 Mark III and a7 Mark IV cameras remains strong.
Video is becoming increasingly important, particularly vlogging and live-streaming. The new Sony Cyber-shot ZV-1 specifically addresses these areas and will be able to be used as a webcam when connected by USB to a PC using software coming out later this month.
The most exciting news is that Sony has completely redesigned the a7S Mark II, including a new image sensor. Kenji indicates that this model will be launched later this summer though didn't provide an exact date that it will be available for purchase. He indicated that 4K/60p and 10-bit 4:2:2 are features that may become available in this new model. It's possible that Raw video capture will also be included.
Sony has always been a technology-forward company and we anticipate great new developments ahead for their mirrorless and compact camera lines.
